TIM SALIX Commercial Photographer

Quality Images at Economical Pricing


As an expert in product photography and having the capital investment in the right studio lighting equipment to photograph large objects, Tim Salix understands why other photographers struggle to get vehicles looking their best. 


With curved and straight highly reflective painted surfaces cars are difficult to photograph – especially darker colours and metallic paint finishes. Thrown into the mix are chrome, glass, leather and different textured plastics. All interacting with light in different ways.


Being a product photographer who has clients desiring that even their $50 items look perfect online, he has the same mission for the horseless carriage



 SUPER SIZE Product Photography 

As Tim specialises in product photography all his skills are directly applicable to vehicles

If a photographer is doing a photo shoot indoors they will be having to utilise the ambient lighting that is present, which will be an irregular mix of different types of on-site electrical lighting and natural light. They will get variable results in the photos, in particular, colour variations can show up on paintwork. However, bringing in their own studio gear the problems of photographing large reflective objects have several issues too. Generally, the majority of photographers do not have enough power, even 1200 watt studio lights can be too weak. So in order to get the coverage, the equipment needs to be moved closer to the vehicle where it reflects onto the bodywork, which of course shows up in the images. Conventional softboxes leave ugly white hotspots on a vehicle’s paintwork and glass. With outdoor photography (putting aside the inconvenience of rain and in Auckland the frequency of) public enemy number one is sunlight. Closely followed by the surroundings and clouds reflecting back onto vehicles and appearing in the photos.

Large Scale Studio Lighting Equipment

The difference Tim Salix makes is to have specialist studio equipment capable of photographing sizeable surface areas in large open spaces. Depending on specific client requirements and the location he may deploy up to 7 studio lights. Every photo shoot will have the side of each vehicle set-up with two 3000watt Swiss-made Elinchrom studio lights ideally positioned well away, firing back into silver-lined 2-metre wide reflectors. Facilitating an enormous and uniform wall of light to cover vehicles. Four of the aforementioned reflectors can be installed to photograph the sides of even the largest buses or truck/trailers. And the front and rear of each vehicle will have another 2-metre wide reflector to further assist in achieving consistent lighting. In addition, as an option and where space permits, there is enough power to bounce the above studio lights/reflectors off a 6×3-metre and several 3×3-metre white screens to make the lighting even softer to fully emphasise the paint. Depending on the set-up, these screens can also be engaged to mitigate in blocking other sources of light and locational factors that are causing reflections.

Correct Exposure

Given the right environment you can have complete confidence that with all of his studio lighting equipment, set-up techniques and experience Tim Salix will successfully photograph any vehicle type and any size. He can supply imagery as high-end photos with the bodywork looking desirable and with the option to have uncluttered backgrounds. Vehicle interior photos are provided that are correctly exposed (not gloomy or blown-out) and the view looking out through windows can also have the option to have no distractions.